HISPANIC MARKET STRATEGY
THERE IS NO SINGLE "HISPANIC AUDIENCE"
Mexican and Mexican-American. Puerto Rican.
Cuban. Dominican. Central American.
South American. First generation. Second generation.
Spanish dominant. English dominant. Bilingual.
Different communities bring different histories, loyalties, cultural references and relationships with sports.
Who are we trying to reach?
FROM VIEWERS TO FANS
- WHO is the audience?
- WHERE are they?
- WHICH FIGHTERS have the greatest potential connection?
- WHAT STORIES will resonate?
- WHICH MARKETS should be prioritized?
- WHAT LANGUAGE STRATEGY is appropriate?
- WHAT CONTENT should exist between events?
- WHICH PLATFORMS can reach the audience?
- HOW can that audience ultimately be monetized?
THE OBJECTIVE
- Awareness
- Recognition
- Emotional Connection
- Loyalty
- Viewership
- Attendance
- Revenue
A Spanish broadcast can serve an existing fa
A HISPANIC-MARKET STRATEGY CREATES NEW ONES.
DON'T WAIT UNTIL FIGHT WEEK
Market development should begin months before an event.
By the time the fighter walks toward the cage or ring, the audience should already know:
- Who is this person?
- Where did they come from?
- What are they fighting for?
- Why should I care whether they win?
NEED A HISPANIC-MARKET STRATEGY?
Build the right strategy to connect with Hispanic audiences through cultural understanding, content, and audience development.