HISPANIC MARKET STRATEGY
Identify the audience, markets, fighters, content and platforms necessary to build Hispanic-market relevance.
WE UNDERSTAND THAT HISPANIC MARKET DEVELOPMENT BEGINS WITH THE AUDIENCE — NOT THE LANGUAGE BUTTON.
Elias Hispanic Sports Media helps combat-sports organizations build, engage and monetize Hispanic audiences in the United States, Latin America and international markets.
We work across MMA, boxing, wrestling, grappling and other combat sports.
Our approach begins with a simple principle:
You don’t develop an audience by translating a product created for somebody else.
You develop it by understanding the audience, introducing the athletes, telling their human stories, explaining the sport and creating relevant content consistently—not only on fight night.
EXPERIENCE BEHIND THE STRATEGY
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Years CONNECTING SPORTS & ENTERTAINMENT WITH HISPANIC AUDIENCES
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HOURS OF SPANISH-LANGUAGE MMA PROGRAMMING
From Spanish-language boxing and sports television at Los Angeles’ Olympic Auditorium in the 1970s to Hollywood entertainment, UFC, King of the Cage and international combat sports, Jorge Elias has spent more than five decades developing content for Hispanic audiences.
WHAT WE DO
FIGHTER STORYTELLING
Turn athletes into personalities audiences know, understand and want to follow.
SPANISH BROADCAST DEVELOPMENT
Develop Spanish-language productions specifically for the audience—not simply translations of English broadcasts.
PRODUCTION & POST-PRODUCTION
ENG, fighter profiles, interviews, promotional programming, digital content and complete post-production capabilities.
MEDIA & DISTRIBUTION
Develop relationships and strategies across television, streaming, digital and Hispanic media.
COMMERCIAL PARTNERSHIPS
Identify sponsorship, distribution and strategic opportunities connected to Hispanic audiences.
A FIGHT IS AN EVENT. A BRAND MUST EXIST BETWEEN EVENTS.
A promotion cannot expect to build a year-round relationship with its audience by communicating only when it has an event to sell.
Fighter profiles. Training camps.
Interviews. Origin stories.
Classic fights. Short-form programming.
Digital content.
The fight may happen Saturday night. Brand development happens every day.
INSIGHTS FROM JORGE ELIAS
SPANISH COMMENTARY IS NOT A HISPANIC-MARKET STRATEGY
YOU CANNOT BUILD A YEAR-ROUND BRAND FOUR NIGHTS A YEAR
BEFORE YOU SELL THE FIGHT, GIVE THE AUDIENCE A REASON TO CARE ABOUT THE FIGHTER
FOLLOW JORGE ON LINKEDIN
LET'S BUILD WHAT'S NEXT
LOOKING TO BUILD OR EXPAND YOUR HISPANIC AUDIENCE?
Let's create the strategy, stories and Spanish-language experiences that turn audiences into lasting fans.
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